Made in Italy vs. Italian Sounding

This masterclass, part of the House of Made in Italy event calendar, takes participants on a journey to discover the differences between authentic Italian products and their Italian-sounding imitations found on the U.S. market. Through sensory analysis, technical comparisons, and an in-depth exploration of the value of PDO and PGI certifications, the session provides practical tools to recognize the quality, traceability, and excellence of true Made in Italy.